Write Press Releases That Get Published

“News is subjective. What you think is great news of your company that will attract media interest may not be news at all to editors. Therefore, if you want the editors to publish your press release, and to publish it prominently, write it to the taste and interest of editors. Don’t write it just based on what you think is interesting and newsworthy. The secret to writing press release is knowing exactly what editors want…knowing exactly what makes news to the news media.” - SW Chan

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SW CHAN, a former senior journalist, is a media strategy advisor and a specialist trainer in media relations, media handling and media crisis management skills.

He has 18 years of experience in journalism and 15 years in his current field – media advisory and media training. He has provided expert media guidance on advisory basis to major companies and media-trained corporate executives (who included CEOs, MDs, board directors and corporate communications professionals) and government officers.

Besides running public and in-house media-training programmes for diverse companies and organisations,
Chan conducts media skills training regularly for Malaysian and foreign diplomats, in diplomatic courses organised by the Institute of Diplomacy & Foreign Relations (IDFR) of the Ministry of Foreign Affairs.

He has also been an appointed trainer (consultant basis) on media crisis management to oil and gas company Shell for 12 years previously.

Prior to becoming a Media Strategy Advisor/Trainer, Chan was a journalist in both newspaper and TV journalism with three leading news organisations.

He was a Reporter, News Correspondent, Senior Writer and Sub-Editor in The Star, Senior Editor in The Sun, and Managing Editor, News, in ntv7. He was a pioneer editor in The Sun and ntv7.

Chan is still very much in touch with latest developments in journalism and the overall news media industry. The media skills he presents in his training programmes are applicable in dealing with the local and foreign as well as the international news media not only in Malaysia but anywhere in the world.