- This event has passed.
How To Handle Tricky Media Questions, And Turn Media Conferences & Interviews To Your Advantage
January 12, 2017 @ 9:00 am - 1:00 pm
RM1200.00Event Navigation
YOU may not have realised it, but the news media - whether it is Newspaper, TV or Online - have all the unfair advantage over you: the media decide whether or not to cover your events, from which angle they want to cover, and THEY decide what to write and what they want to put in the news. And, journalists, of course, are the ones who ask all the questions.
The media can even slant a story or issue any which way they want – for or against you – just by asking questions. Well, the press may have this unfair advantage over you but if you know how the journalistic mind works, you will be able to handle journalists’ questions in any situation. You can even influence them into writing what you want them to write.
The OBJECTIVE of this seminar is to train the participants on how to handle and be in control of local and foreign journalists and their tough and tricky questions. The seminar takes you through an easy-to-follow presentation using lots of news clippings and videos of actual media interviews relating to issues.

SW CHAN, a former senior journalist, is a media strategy advisor and a specialist trainer in media relations, media handling and media crisis management skills.