The Social Economy: Reconfiguring Business Management (NEW)

While most companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Much more potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises.
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