Financial Communications And Effective Media Management

MR S.LOGANATHAN, who is previously the Consulting Editor, Business Times at the New Straits Times, has more than 30 years of experience encompassing the financial media, the Bursa Malaysia group and Perbadanan Insurans Deposit Malaysia (PIDM) as well as the financial communications and investor relations industry. He started his career as a journalist with Bernama and then with Business Times, where during his six-year stint as a financial journalist, he specialised in writing corporate, stock market and securities industry news and articles. Loganathan subsequently joined the Bursa Malaysia (then known as the Kuala Lumpur Stock Exchange) group in 1990 and rose through the ranks, holding various senior positions including that as Senior Vice President, Market Development at KLSE. He was the General Manager the Labuan International Financial Exchange when he left the Bursa Malaysia group in 2004 to set up the Malaysian office of Wer-1 Consultants, a consultancy firm specialising in investor relations and media strategy services with its head office in Singapore. In 2006, Loganathan joined Perbadanan Insurans Deposit Malaysia (PIDM) as its General Manager for Communications and Public Affairs. During his five years there, he was responsible for communications and public relations as well as managing the public awareness programmes of the national deposit insurance agency. Before joining the New Straits Times in September 2014, Loganathan was a consultant with Bursatra Sdn Bhd, More recently, he was the Client Services Director at Eric Pringle Associates PR Sdn Bhd, an established public relations firm in Kuala Lumpur. Loga graduated from Universiti Kebangsaan Malaysia with a BBA (Hons) degree in 1984.