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VERSION:2.0
PRODID:-//Bursatra - ECPv4.5.12.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Bursatra
X-ORIGINAL-URL:https://hayat10.my/bursatra
X-WR-CALDESC:Events for Bursatra
BEGIN:VEVENT
DTSTART;TZID=Asia/Kuala_Lumpur:20180206T090000
DTEND;TZID=Asia/Kuala_Lumpur:20180207T171500
DTSTAMP:20260827T045701
CREATED:20171231T220058Z
LAST-MODIFIED:20180101T114004Z
UID:3288-1517907600-1518023700@hayat10.my
SUMMARY:Write Press Releases That Get Published (& Media Invites That Get Coverage)
DESCRIPTION:\nNews is subjective. What you think is news about your company that will attract media attention may not be news at all to editors. If you want the editors to publish your press release\, and to publish it prominently\, write it to the taste and interest of editors. Don’t write it based on what you think is interesting or newsworthy. The secret to writing press releases is knowing exactly what editors want…knowing what makes news to the news media.SW Chan\n\n16 CEP Points\nFee is inclusive of 6% GST.\n\n\nPresenter's Profile\n\nSW CHAN\, a former senior journalist\, is a media strategy advisor and a specialist trainer in media relations\, media handling and media crisis management skills. \nHe has 18 years of experience in journalism and 15 years in his current field – media advisory and media training. He has provided expert media guidance on advisory basis to major companies and media-trained corporate executives (who included CEOs\, MDs\, board directors and corporate communications professionals) and government officers. \nBesides running public and in-house media-training programmes for diverse companies and organisations\,\nChan conducts media skills training regularly for Malaysian and foreign diplomats\, in diplomatic courses organised by the Institute of Diplomacy & Foreign Relations (IDFR) of the Ministry of Foreign Affairs. \nHe has also been an appointed trainer (consultant basis) on media crisis management to oil and gas company Shell for 12 years previously. \nPrior to becoming a Media Strategy Advisor/Trainer\, Chan was a journalist in both newspaper and TV journalism with three leading news organisations. \nHe was a Reporter\, News Correspondent\, Senior Writer and Sub-Editor in The Star\, Senior Editor in The Sun\, and Managing Editor\, News\, in ntv7. He was a pioneer editor in The Sun and ntv7. \nChan is still very much in touch with latest developments in journalism and the overall news media industry. The media skills he presents in his training programmes are applicable in dealing with the local and foreign as well as the international news media not only in Malaysia but anywhere in the world. \n\n\n\n\n\nDownload Brochure  Write Press Releases That Get Published (& Media Invites That Get Coverage)File size: 163 KB 
URL:https://hayat10.my/bursatra/event/write-press-releases-that-get-published-media-invites-that-get-coverage
LOCATION:Petaling Jaya\, Malaysia
CATEGORIES:Effective Operational and Risk Management,Write Press Releases That Get Published (& Media Invites That Get Coverage)
ORGANIZER;CN="Bursatra-Sophiah":MAILTO:sophiah@bursatra.com.my
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